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Shrewsbury Integrated Transport Package (SITP)

Background and vision

The Marches Local Enterprise Partnership (LEP) has identified Shrewsbury as an ‘urban powerhouse’ and ‘growth point’, and therefore key to the economic wellbeing of Shropshire. It also acknowledges the Shrewsbury Integrated Transport Package (SITP) as a priority project for Shropshire because of the important role transport plays in a successful economy.

To secure funding for the SITP, we've submitted a transport business case to The Marches LEP which demonstrates how the SITP will support the delivery of long-term economic benefits and sustainable growth for Shrewsbury and the surrounding area.

The proposed SITP aligns closely with a number of national, regional and local policy documents. These include The Marches Strategic Economic Plan, Local Transport Plan, Local Development Framework, Place Plan, and regeneration plans. These strategies make it clear that transport investment should benefit all modes of transport and respect and enhance the environment.

The core objectives of the SITP are:

  • To contribute to economic growth; new jobs and new homes
  • To alleviate congestion on the inner relief road; improving key junctions, and altering junction priorities
  • To reduce the volume of traffic flows through the historic and commercial town centre
  • To improve the reliability of journey times; for commuters and visitors travelling in and out of Shrewsbury
  • To improve air quality in the town centre
  • To encourage sustainable modes of transport by adding missing links to current pedestrian and cycle routes
  • To enhance the built environment; which will promote a more positive experience and the visitor economy
  • To improve safety for all road users, which will encourage the use of sustainable transport modes

What's in the SITP?

It's a package of transport measures designed to improve the transport system in Shrewsbury, and stimulate a new period of sustainable economic growth within the town and the surrounding area. The proposed package includes:

  • Key junction improvements at Reabrook Roundabout, Meole Brace Roundabout, English Bridge Gyratory and Coleham Head. These would involve upgrading current highway infrastructure, including traffic signals to improve vehicle capacity and pedestrian and cycle facilities, with the aim of reducing congestion
  • Implementing further phases of the SCOOT* network to improve traffic signal operation and manage traffic flows on main arterial routes. This would include new VMS (variable message signage), which would direct town centre through-traffic onto the inner relief road or, alternatively, towards car parks and park and ride facilities.

* SCOOT (split cycle offset optimisation technique) is a technology for managing and maximising the efficiency of traffic signal junctions in urban areas.

  • Enhancements to pedestrian and cycle links to increase accessibility to the town centre for active and sustainable modes of transport, and improve awareness of these links in Shrewsbury
  • Improved pedestrian wayfinding* within and around the ‘river loop’ to generate a highly accessible and connected town centre for pedestrians

*Wayfinding within SITP refers to information systems that guide people through and around the town, and enhance their understanding and experience of it.

  • Enhancements to the public realm*, such as Pride Hill, Shrewsbury Square and Mardol to improve the public realm and highlight pedestrian facilities. This closely links to the traffic management measures

*The public realm refers to all the spaces between buildings that can be freely accessed, it encompasses all outdoor areas including roads, parks, squares, pedestrian routes and cycleways.

SITP funding

Funding for the proposed SITP has been secured and will comprise a total of £12.1m of investment in the town. This has been secured through the following sources:

  • c.50% funded through The Marches LEP Regional Growth Fund
  • c.50% funded through Shropshire Council’s developer contributions

Consultation, design and procurement is taking place in 2016. The outline construction programme is set out below:



Key Junctions :

Meole Brace Roundabout

Reabrook Roundabout

Coleham Head

English Bridge Gyratory






Pride Hill




Variable message signs


Town centre packages


Sustainable Corridors / Pedestrian and Cycle route Enhancement


Pedestrian Wayfinding


Further information

All background information relating to the SITP is attached to this page.

Key junctions improvements


Under the SITP improvement work is being carried out between February and December 2017 to improve four major junctions around the ‘inner bypass’, at Meole Brace roundabout, Sutton Park roundabout, Reabrook roundabout, and English Bridge Gyratory/Coleham Head, including improved crossings at many of these junctions.

Meole Brace roundabout – 10 February to 30 May

Work to create a new link road and shared-use pathway through Meole Brace roundabout in Shrewsbury, and to upgrade the existing traffic signals at the island. Our press release gives more information about this work.

Sutton Park roundabout: 10 April to 7 May

Resurfacing work on the roundabout. Find out more about this work.

Reabrook roundabout: 8 May to 28 July

Work to improve and resurface the roundabout, including: carriageway widening to improve traffic flows; cycleway and footway crossing improvements; improved street lighting; drainage work, and resurfacing.

Haycock Way will be closed entirely and Old Potts Way will be closed from Scott Street to the roundabout, with signed diversions in place (see map below), and two-way traffic lights on Pritchard Way and Bage Way.

Take a look at our press release for more information about this work.

English Bridge gyratory / Coleham Head: 31 July to late October

The upgrading of footway materials to improve the aesthetic appearance of the area; improvements to footway and cycle facilities along Abbey Foregate; and upgrading the traffic signals and pedestrian crossing facilities. Regular progress updates will be added to this page once work is underway. Take a look at a plan of the work at the gyratory.

Our leaflet gives more information about the work. Copies of the leaflet are also available from Abbey Foregate Post Office.

Gyratory system update - 14 August 2017

To date works are progressing as planned. We have undertaken the clearance of the existing splitter islands, decommissioned the Abbey Foregate traffic signals, removed redundant signage and partially cleared some of the old footway paving.

Traffic management arrangements were successfully adjusted and scaled back to accommodate the Flower Show last weekend.

Temporary walkways are in place and traffic is flowing well under the current lane closures, with no significant delays. The works on Old Potts Way have been partially completed and the planned one-way closure [on Old Potts Way] will no longer be required.

Town centre improvements

Once the key junction improvements are completed, a programme of enhancement works in Shrewsbury town centre will be carried out.

This work is set to begin early in 2018 and be completed by autumn 2018. 

Improvements in the town centre will incorporate a range of traffic management and public realm enhancements as a part of the overall SITP.

The locations of the improvements include:

  • Town Centre Gateway at English Bridge / Abbey Foregate;
  • “Light touch” enhancement of existing spaces at The Square;
  • “High Street Style” improvements at Mardol and Roushill;
  • Junction improvements at Dogpole, Town Walls / Belmont, Murivance / Swan Hill, Murivance / St. John’s Hill, Murivance / Quarry and Mardol / Smithfield Road;
  • Junction improvements at Bellstone / Shoplatch and Mardol / Roushill;
  • College Zone at Claremont Bank; and
  • Pride Hill Enhancement - find out more from the work plan.